Product Showcase & Content Creation
Crafted impactful social media content, including prioritizing products and creating engaging videos to increase audience engagement.
Business Strategy Overview
To transition from a successful offline saree showroom to a thriving online business, the client adopted a comprehensive business strategy that involved building their digital presence from scratch. This entailed selecting the right products, creating compelling content, and implementing effective marketing tactics to drive both online and offline sales.
Challenge
Taking this brand online presented an exciting challenge. Everything had to be built from the ground up, including product selection, product photography, account creation, ad execution, and more. It required a complete end-to-end execution, starting from implementing a social media strategy to setting up a customer acquisition funnel.
Executive Approach
Establish an online presence and expand sales channels
Step: 01
Competitor Analysis
Conducted a thorough analysis to identify high-revenue products to prioritize.
Step: 02
Content Creation
Developed unique content and targeted audiences through Facebook and Instagram ads.
Step: 03
Diverse Marketing Techniques
Implemented various marketing techniques to boost brand awareness and drive conversions.
Creative
Approach
0%
Step
01/3
Social Media Strategy
Maximized brand visibility and profitability by strategically deploying unique content across various channels.
Sales & Marketing
Optimized the Instagram account to drive sales and increase followers through group engagements, influencer collaborations, and targeted ads.
offline Approach
Understanding that the target audience was women aged 35 and above, the strategy included:
Flyer Distribution
Printed and distributed flyers within a 5 km radius of the showroom in high-gathering areas like temples and parks. This offline approach encouraged more footfalls to the showroom.
Results
- Successful transition to an online presence.
- Increased brand awareness and engagement on social media platforms.
- Boosted online and offline sales through targeted strategies.
