Google My Business
Created and optimized Google My Business profile for better search visibility.
Poorani Properties
objective
Poorani Properties is a real estate company in Tiruchirappalli, IN. They wanted to garner leads to sell plots and ready-to-move new houses through Social Media Platforms and Google ads.
Challenge
Poorani Properties approached us with the challenge of targeting a niche audience: first-time house buyers and non-Indian residents with families in Tiruchirappalli. Recognizing the importance of developing a comprehensive digital marketing strategy, we aimed to effectively reach and engage this target market.
Executive Approach
Meta Ads (Facebook & Instagram)
Conducted a thorough market analysis to identify the best platforms to reach the target audience effectively.
Step: 01
Ad Copies and Creatives
Created attractive ad copies and appealing ad creatives with clear call-to-actions (CTAs) to encourage users to click and learn more about the properties.
Step: 02
Lead Generation Campaigns
Designed lead generation campaigns based on customer interests, behaviors, and location to generate high-quality leads.
Step: 03
Conversion Tracking
Set up conversion tracking to measure campaign success, optimize ads for better performance, and increase ROI.
Google Ads
0%
Step
01/3
Map Ads
Launched map ads targeting audiences searching for properties and houses in and around Tiruchirappalli. These ads appeared on Google Maps and highlighted Poorani Properties' locations.
Call-Only Ads
Set up call-only ads to make it easier for potential customers to contact Poorani Properties directly. These ads appeared at the top of Google search results, encouraging users to call the company for more information.
Marketing Strategy
Women’s Day Campaign
Launched a campaign one month before Women’s Day, offering 1 gram of gold to women who registered plots in their name during the month leading up to the celebration. This campaign significantly boosted brand awareness and increased conversion metrics for that period.
Result
- Increased Lead Generation: Successfully generated high-quality leads through targeted campaigns on Meta and Google Ads.
- Enhanced Brand Awareness: The Women’s Day campaign created a significant impact on brand awareness.
- Higher Conversion Rates: The strategic approach led to improved conversion rates, particularly during the Women’s Day campaign.
