beating the previous monthly revenue of ~$17,500 in under 2 weeks
Sales Generated
$
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ROAS Achieved
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x
Orders Placed
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Impressions
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M+
Rahua
USA
Organic Haircare & Skincare
3–6 months
CASE STUDY
USA Market
AMAZON PPC
Beat Monthly Revenue in 13 Days: How a Full Amazon PPC Restructure Turned Rahua's Stalling Bestsellers Into a $45K/Month Sales Engine
About
Client Profile and Key Objective
Rahua is a well-known US-based organic beauty brand specialising in premium haircare and skincare products — 100% vegan, cruelty-free, and safe for kids. The brand uses rare Rahua oil sourced from the Amazon rainforest, positioning itself firmly in the clean beauty premium segment. Despite having strong bestseller products and clear USPs, their Amazon presence was underperforming — ad spend was being deployed without a structured strategy, bestsellers were losing Best Seller Rank (BSR), and sales velocity had stalled.
Challenge
Rahua was spending $3,500/month on Amazon Ads with a 20% ACOS — but sales on their best-selling products were sluggish and BSR was declining. The campaigns lacked structure across all four Amazon ad types, there were no Sponsored Brand Video ads to communicate their strong vegan and cruelty-free positioning, and the creatives weren’t leveraging the brand’s most compelling differentiators. A premium brand with strong USPs was being marketed with a generic, underperforming ad setup.
Strategic Approach
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Full campaign audit and structural rebuild – Audited the existing account and identified the core problems: unstructured match types, cannibalising ad groups, no negative keyword hygiene, and all budget concentrated in Sponsored Products with no brand or video layer. Rebuilt the entire campaign structure from scratch — separate campaigns per product, tiered match types (exact → phrase → broad), and systematic negative keyword exclusions to eliminate wasted spend.
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All four campaign types deployed in parallel – Activated the complete Amazon PPC stack simultaneously — Sponsored Products for purchase-intent keywords, Sponsored Brands (static) for branded search dominance, Sponsored Display for competitor and retargeting placements, and Sponsored Brand Video for top-of-funnel awareness. This full-funnel approach ensured Rahua appeared at every stage of the buyer journey across search and product detail pages.
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Aggressive scaling with controlled ACOS – Increased daily ad spend from $117/day to $340/day (3x) while maintaining ACOS within the 20–23% target range. Budget was concentrated on proven bestseller ASINs with the highest conversion history — recovering their BSR positions through sustained sales velocity rather than relying on organic rank alone.
Creative Approach
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Sponsored Brand Video built around core USPs – Introduced Sponsored Brand Video ads for the first time for Rahua — a format the brand had never used. Videos led with the brand’s three strongest differentiators: 100% vegan, cruelty-free certified, and safe for kids and families. These videos appeared in search results before competitors and drove significant upper-funnel awareness, contributing to the 2M+ impressions achieved in the 13-day window.
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USP-led ad copy across all campaign types – Rewrote all ad copy and headline text to lead with the brand’s clean beauty credentials — ‘Vegan · Cruelty-Free · Amazon Rainforest Ingredients.’ In a crowded haircare category, leading with ethics and safety outperformed generic ‘premium shampoo’ messaging, particularly for Rahua’s target audience of conscious beauty buyers.
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Competitor and category targeting via Sponsored Display – Used Sponsored Display to place Rahua ads on competitor product detail pages in the organic haircare category — intercepting buyers browsing alternative brands at the decision-making stage. This retargeting layer captured warm audiences already in the buying mindset and contributed directly to the 538 orders in 13 days.
Result
$19,664.20 in sales
4.45x ROAS on $4,415.84 in ad spend
maintaining efficiency while tripling daily spend
538 orders in 13 days
41 orders per day vs stagnant pre-restructure velocity
2,050,083 impressions
brand visibility at scale across Sponsored Products, SBV, SB & SD
Key Takeaway
Rahua had the right products, the right USPs, and the right budget — but the wrong structure. A full-stack Amazon PPC rebuild with Sponsored Brand Video ads leading on vegan and cruelty-free messaging didn't just improve ACOS; it unlocked a 2.6x sales multiplier. The lesson: in premium clean beauty, your ad creative needs to earn trust before it earns the click.