38,869 unique Facebook and Instagram users.
Reach
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K
Leads
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Average CPR
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Months
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CASE STUDY
AutoMobile
Generate leads to drive sales of vehicles for Sampathrajji Motors through targeted social media campaigns and Google Ads.
Client Profile
About the Client
Sampathrajji Motors is a prominent automobile dealership located in Little Kanchipuram, Pookadai Chatram, Kanchipuram. Specializing in a wide range of vehicles, the dealership has a reputation for quality service and a strong local presence. As part of their growth strategy, Sampathrajji Motors sought to enhance their digital marketing efforts to drive more leads and improve conversions
Challenges
Despite a strong local reputation, Sampathrajji Motors faced limited online visibility and engagement, which hindered their ability to attract and convert leads. Their previous digital efforts were not effectively driving showroom visits or translating online interest into sales.
Performance Marketing
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Focused on high-potential demographics by analyzing user engagement to tailor campaigns effectively.
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Implemented robust tracking to monitor and optimize campaign performance in real-time.
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Utilized various social media placements, including Facebook and Instagram, to increase reach and lead generation.
Creative Approach
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Developed visually appealing content tailored to target audiences to enhance engagement.
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Customized campaigns to address specific interests and behaviors of potential leads.
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Designed strong and clear calls-to-action to drive users towards booking test drives or visiting the dealership.
Result
Reach
Leads Distribution
Strong engagement, peaking in the 25-34 age group.
Leads Generated
125 leads, with 40 converting into actual customers.
Walk-ins
7-10 walk-ins per month, with 1 lead converted through targeted marketing strategies.