185K Google impressions | 4,250 clicks | $0.77 avg CPC (US B2B market)
Revenue Generated
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Leads Generated
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Avg Cost/Lead
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Global Expo Backdrops (GEB)
USA, Canada, UK
4+ Months (Ongoing)
CASE STUDY
US Market
B2B
From Zero to $12,207 in Revenue: Building a US Trade Show Brand's Digital Presence From Scratch
About
Client Profile and Key Objective
Global Expo Backdrops (GEB) is a US-based trade show display brand serving exhibitors across the USA, Canada, and the UK. A brand-new market entrant with zero digital presence and a tight budget, GEB needed a partner to build their entire digital ecosystem from scratch — website, ads, and automation — and drive qualified B2B sales in a competitive US market
Challenge
Starting with zero traffic, zero sales, and no audience data, GEB faced the challenge of entering a high-cost US B2B market on a constrained budget. With no digital foundation and no prior market presence, every campaign had to be built cold — with no room for wasted spend.
Executive Approach
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Foundation before traffic — build a high-converting website first – Built GEB’s Shopify storefront to convert before spending on ads — restructuring product pages, adding trust signals, and sharpening CTAs. The principle: driving paid traffic to a leaking funnel is money wasted.
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Agile channel strategy — pivot from Google Search to Performance Max – Launched on Google Ads Search, identified underperformance early, and pivoted to Performance Max while simultaneously activating Meta Ads in parallel — maximising reach across both channels within the same budget.
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Full-funnel Meta strategy with disciplined remarketing – Ran awareness and consideration campaigns for three months before activating remarketing in Month 4 — waiting for real audience data to ensure every remarketing dollar was precisely targeted. Email sequences and WhatsApp automation were layered in to nurture every lead.
Creative Approach
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Advantage+ Creative for smarter ad spend – Deployed Meta’s Advantage+ Creative framework — letting the algorithm test and serve the best-performing ad variants — delivering an average cost per lead of just $1.85 in the US market.
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Video-first campaigns for lead generation – Video-led creatives targeted US and Canadian trade show exhibitors using problem-led messaging — addressing pain points like rushed setups and poor-quality displays — consistently outperforming standard product ads.
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Full automation ecosystem post-click – Built a complete post-click stack: abandoned cart email sequences, cold outreach campaigns, and WhatsApp automation — ensuring every lead entered a structured nurture flow after clicking.
Result
13K Website Sessions
+200% Growth Trajectory
296K+ combined impressions across Meta and Google
15 Shopify orders
placed at $813 average order value
Last 30 days
8 orders (+700% month-on-month)
Client Testimonial
I thought to end the game once we got less results on Google — but the pivot Pavithraa and the team made to Meta created the biggest impact by Month 3 itself. Spending just $200 and generating 100+ leads was something I didn't think was possible.