To transition from a successful offline saree showroom to a thriving online business, the client adopted a comprehensive business strategy that involved building their digital presence from scratch. This entailed selecting the right products, creating compelling content, and implementing effective marketing tactics to drive both online and offline sales.
Taking this brand online presented an exciting challenge. Everything had to be built from the ground up, including product selection, product photography, account creation, ad execution, and more. It required a complete end-to-end execution, starting from implementing a social media strategy to setting up a customer acquisition funnel.
Conducted a thorough competitor analysis to identify high-revenue products and prioritize them in marketing efforts.
Developed unique content and targeted audiences through diverse marketing techniques, including Facebook and Instagram ads.
Boosted brand awareness and drove conversions through a strategic approach to content creation and marketing.
Crafted impactful social media content, including prioritizing products and creating engaging videos to boost audience engagement.
Strategically deployed unique content across various channels to maximize brand visibility and profitability.
Optimized the Instagram account to drive sales and increase followers through group engagements, influencer collaborations, and targeted ads.
Understanding that the target audience was women aged 35 and above, the strategy involved printing and distributing flyers within a 5 km radius of the showroom in high-traffic areas like temples and parks to encourage more footfalls to the showroom.
