$1,978 in total ad spend generated $35,714 in course revenue
Leads Generated
0
+
Conversion Rate
0
%
Youtube Views
0
M+
RAOS
0
X
Care Academy
Tamil Nadu, India
5 Months (Ongoing)
CASE STUDY
India Market
Education & Coaching
From 500 Followers to 18X ROAS: How We Turned a Coaching Centre's Broken Digital Presence Into a Viral Growth Engine
About
Client Profile and Key Objective
Care Academy is a competitive exam coaching institute in Tamil Nadu, preparing students for NEET, PGTRB, TET, and government exams. They arrived with 500 Instagram followers, a broken YouTube channel full of privacy errors, no content strategy, and a history of Meta ads that generated junk leads from non-target geographies — with zero admissions to show for the spend.
Challenge
Care Academy had three compounding problems: a near-invisible social presence (500 followers, broken YouTube), Meta ads generating junk leads from the wrong cities, and zero brand authority online in one of India’s most competitive coaching markets — where students trust names they recognise.
Executive Approach
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Fix the foundation — audit, repair, then build – Before running a single ad, audited and resolved all YouTube privacy issues and channel errors. Built a content architecture around high-search exam topics (ISRO career paths, NEET, PGTRB, TET) — ensuring every piece of content had organic discoverability built in from the start.
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Geo-targeted, exam-specific Meta Ads — rebuilt from scratch – Previous campaigns were bleeding budget on wrong audiences. Rebuilt Meta campaigns with strict Tamil Nadu geo-targeting and exam-specific ad sets (NEET, PGTRB, TET, All-in-One). Introduced a recall lift awareness campaign first, then scaled lead gen — resulting in a 21x lead jump from June to July.
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WhatsApp automation to convert leads into admissions – Every Meta lead was funnelled into a WhatsApp automation sequence for instant response and nurturing — converting raw enquiries into demo class bookings and actual admissions. This systematic follow-up drove the 15% lead-to-admission conversion rate and 200+ enrolments.
Creative Approach
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Viral exam career content on YouTube – Created search-optimised career-guidance videos on high-intent topics — ‘How to Join ISRO After 12th’ alone drove 341,865 views, pulling in organic student traffic at zero ad cost. The channel hit YouTube monetisation eligibility within 5 months.
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Student success stories as ad creatives – Used real student success stories (Devasena’s TET result, PGTRB selections) as Meta ad creatives instead of promotional copy. In a category built on trust, social proof dramatically outperformed standard coaching ads in both CTR and lead quality.
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Awareness before leads — warming the audience first – Ran a recall lift video campaign before activating lead gen ads — achieving 10,900+ brand recall lifts at just ₹0.27 each. This audience-warming strategy is what drove the explosive June-to-July scale — the audience already knew Care Academy before being asked to enquire
Result
18X ROAS
Qualified Leads
1,335 qualified leads across NEET, PGTRB, TET, and All-in-One exam categories
Leads Enrolled
15% lead-to-admission conversion → 200+ enrolments at $179 avg course fee
Youtube Views
1,303 views in May → 1,014,645 in June → 1,253,376 in July (organic)