CASE STUDY
EduTech
Empowering Worldwide:
Helping a Wellness Coach Achieve 4X Sales
About
Client Profile and Key Objective
My client is a certified Wellness & Transformative coach, sought to empower coaches worldwide through curated templates. Striving to overcome challenges in visibility and sales, her primary objective was to achieve exponential growth and establish her presence in the global coaching community.
Challenge
In a competitive coaching market, our client’s offerings struggled to stand out, hampered by overshadowing competitors and ineffective marketing strategies. Determined to break through these challenges, she set her sights on expanding beyond local boundaries to reach a global audience, seeking to tap into untapped markets and unlock new opportunities for growth.
Executive Approach
I conducted in-depth research to identify the client’s ideal audience segments, understanding their preferences, pain points, and motivations
Leveraging insights from audience analysis, I devised a tailored marketing strategy focused on engaging content, strategic ad placements, and personalized messaging.
Constant monitoring and analysis of campaign performance allowed us to optimize strategies in real-time, maximizing ROAS and driving continuous improvement.
Creative Approach
I maximized visibility and engagement by employing multichannel campaigns across social media, email marketing, and search advertising platforms.
Through strategic A/B testing, I identified the demographic audience that resonated best with her offerings. This meticulous process precisely pinpointed the segments that responded most favorably, empowering targeted marketing strategies for maximum impact.
I crafted multiple creatives and ad copies tailored to resonate with the unique characteristics of each targeted country, ensuring maximum relevance and engagement.