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CASE STUDY

Interior Design

Elevating Living Spaces: A Case Study of Ellora Home Interiors' Visionary Design Solutions

Branding Creative Services Website Development Performance Marketing Social Media Marketing Business Strategy
Branding Creative Services Website Development Performance Marketing Social Media Marketing Business Strategy
About

Client Profile and Key Objective

Ellora Home Interiors, inspired by the rich heritage of the Ellora Caves, specializes in designing bespoke residential spaces. With a team of Hettich product experts and skilled designers, we deliver meticulously crafted 2D and 3D designs. From architectural planning to premium kitchen and wardrobe accessories, we bring your vision to life with flawless execution.

Challenges

Ellora Home Interiors faces challenges in a highly competitive market, balancing client expectations with budget constraints while adapting to shifting design trends. Additionally, sourcing premium products and expanding to global markets brings hurdles such as cost fluctuations, supply chain issues, and navigating new regulations.

Branding

The newly designed Ellora Home Interiors logo features an elegant monogram, seamlessly integrating Hettich product elements within the negative space to highlight our premium offerings. The overall visual identity exudes sophistication and professionalism, perfectly embodying our commitment to creating bespoke, client-centered living spaces with a touch of heritage-inspired elegance.

Research
Brand Strategy & Creative Direction
Logo Design
Identity Development

Performance Marketing

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Conducted comprehensive research to pinpoint the client’s target audience, gaining deep insights into their preferences, challenges, and motivations.

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Utilizing the findings from the audience analysis, developed a customized marketing strategy that emphasized compelling content, targeted ad placements, and personalized messaging

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Continuously monitored and analyzed campaign performance, enabling real-time strategy adjustments that maximized ROAS and ensured ongoing improvement.

Social Media Marketing

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Conducted in-depth analysis to identify the client’s key social media audience, uncovering their engagement patterns, interests, and behavioral trends.

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Leveraged these insights to craft a targeted social media strategy, focusing on engaging content, strategic post scheduling, and tailored interactions to resonate with the audience.

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Implemented continuous monitoring and performance tracking across platforms, enabling real-time adjustments that boosted engagement rates and drove consistent follower growth.

Business Strategy

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Performed thorough research to define the client’s target audience, gaining a deep understanding of their needs, challenges, and motivations.

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Used the insights from the audience analysis to create a bespoke marketing strategy that emphasized captivating content, precise ad placements, and personalized communication.

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Engaged in ongoing monitoring and performance analysis of the campaign, allowing for real-time strategy enhancements that maximized ROAS and ensured continuous optimization.

Website Development

Objectives
  1. Establish a distinctive brand identity and amplify online presence through engaging storytelling.

  2. Transform website visitors into loyal customers by providing authoritative and expert content.

  3. Build credibility and showcase success with persuasive project case studies.

  4. Optimize the website for search engines to boost organic traffic and support sustained growth.

  5. Develop a user-friendly, mobile-responsive website using WordPress for easy content management.

  6. Strategically place lead capture forms, enhance lead generation with pop-up brochures, and implement a CRM system to streamline lead nurturing.

Planning and Requirements Gathering
Design and Wireframing
Development
Testing and Deployement

Planning and Requirements Gathering

Design and Wireframing

Development

Testing and Deployement