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CASE STUDY

Real Estate

Transforming Communities: A Case Study of 28States Group's Commitment to Sustainable Real Estate Development

Branding Creative Services Website Development Performance Marketing Social Media Marketing Business Strategy
Branding Creative Services Website Development Performance Marketing Social Media Marketing Business Strategy
About

Client Profile and Key Objective

28 States Group embodies their deep-rooted presence in India, originally comprising 28 states. As a dynamic real estate and property marketing firm, they specialize in a wide range of ventures across residential and commercial sectors. Our client excels in market analysis and investment opportunities across the nation, with plans for global growth. They connect clients with ideal property solutions, creating spaces that inspire and meet their needs.

Challenges

As 28 States Group aims to establish itself as a premier property expertise company, they face the challenge of creating a distinct visual identity and logo that encapsulate their unique value. They also need to effectively target a diverse audience through tailored performance marketing strategies and a cohesive business strategy. Additionally, developing a compelling website that resonates with their brand’s essence is crucial for their market positioning.

Branding

The newly crafted monogram logo, complemented by the clever use of a location mark within the negative space, effectively communicates the brand’s purpose. The other visual identity encapsulates a premium and professional image, reflecting their customer-centric and approachable ethos.

Research
Brand Strategy & Creative Direction
Logo Design
Identity Development

Website Development

Objectives
  1. Build a strong brand identity and expand online presence through compelling storytelling.
  2. Convert website visitors into loyal customers by delivering trustworthy and expert content.
  3. Enhance credibility and demonstrate success with impactful project case studies.
  4. Optimize website for search engines to increase organic traffic and long-term growth.
  5. Create a user-friendly, mobile-optimized website powered by WordPress for effortless content management.
  6. Strategically position lead capture forms, enhance lead generation with pop-up brochures, and establish a CRM system to streamline lead nurturing.
Planning and Requirements Gathering
Design and Wireframing
Development
Testing and Deployement

Planning and Requirements Gathering

Design and Wireframing

Development

Testing and Deployement

Performance Marketing

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We conducted comprehensive research to identify the client’s ideal audience segments, gaining deep insights into their preferences, challenges, and motivations. 

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We complemented this with targeted market research and strategic business planning, using a variety of creatives and tracking their performanceclosely.

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By continuously refining our approach based on these insights, we developed a tailored marketing strategy that emphasized engaging content, strategic ad placements, and personalized messaging.

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This rigorous process allowed us to generate 422 high-quality leads for the North Bengaluru location within just three months

Business Strategy

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Conducted in-depth research to identify the ideal audience profile, uncovering key pain points, behaviors, and preferences.

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Leveraged findings from the audience insights to develop a tailored marketing plan, prioritizing engaging content, targeted advertising, and customized messaging.

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Implemented continuous tracking and data analysis of the campaign, enabling real-time adjustments to boost ROI and drive ongoing efficiency improvements.

Social Media Marketing

We managed 28 States Group’s social media presence on Twitter, Facebook, Instagram, and LinkedIn, focusing on reaching and engaging a wider audience. By analyzing performance data, we developed strategies that tailored content to each platform’s strengths.

Our approach included optimizing posting times and content types to maximize impact. As a result, we successfully increased engagement, grew their follower base, and helped 28 States Group connect with more people, driving their brand forward.