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CASE STUDY

Real Estate

Garner leads to sell plots and ready-to-move new houses through Social Media Platforms and Google Ads.

Branding Creative Services Website Development Performance Marketing Social Media Marketing Business Strategy
Branding Creative Services Website Development Performance Marketing Social Media Marketing Business Strategy

Client Profile and Key Objective

Sairam Builders is a real estate company based in Tiruchirappalli, IN. They aimed to generate leads for selling plots and ready-to-move new houses by leveraging Social Media Platforms and Google Ads.

Challenge

Sairam Builders approached us with the challenge of targeting a specific audience: first-time home buyers and non-resident Indians with families in Tiruchirappalli. Understanding the need for a robust digital marketing strategy, we focused on effectively reaching and engaging this target market.

Social Media Management

We managed Sairam Builders’ social media presence on  Facebook, Instagram and YouTube with a focus on expanding their reach and engaging a broader audience. By meticulously analyzing performance data, we developed strategies tailored to each platform’s strengths.

Our approach involved optimizing posting times and content types to maximize effectiveness. As a result, we successfully increased engagement, expanded their follower base, and helped Sairam Builders connect with more potential clients, driving their brand forward.

Social Media Management
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Website Development

  1. Craft a powerful brand identity and boost your online presence through engaging and authentic storytelling.
  2. Elevate credibility and showcase achievements with compelling project case studies that leave a lasting impact.
  3. Optimize your website for search engines to drive organic traffic and ensure sustained growth over time.
  4. Design a user-friendly, mobile-responsive website on WordPress for seamless content management.
  5. Strategically place lead capture forms and enhance lead generation with pop-up brochures while implementing a CRM system to streamline and nurture leads effectively.
Planning and Requirements Gathering
Design and Wireframing
Development
Testing and Deployement

Planning and Requirements Gathering

Design and Wireframing

Development

Testing and Deployement

Market Analysis

Execution Approach

Conducted a thorough market analysis to identify the best platforms to reach the target audience effectively.

Meta Ads (Facebook & Instagram)

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Created attractive ad copies and appealing ad creatives with clear call-to-actions (CTAs) to encourage users to click and learn more about the properties.

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Designed lead generation campaigns based on customer interests, behaviors, and location to generate high-quality leads.

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Set up conversion tracking to measure campaign success, optimize ads for better performance, and increase ROI.

Google Ads

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Created and optimized Google My Business profile for better search visibility.

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Launched map ads targeting audiences searching for properties and houses in and around Tiruchirappalli. These ads appeared on Google Maps and highlighted Poorani Properties’ locations.

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Set up call-only ads to make it easier for potential customers to contact Poorani Properties directly. These ads appeared at the top of Google search results, encouraging users to call the company for more information.

Marketing Strategy

Women's Day Campaign

Launched a campaign one month before Women's Day, offering 1 gram of gold to women who registered plots in their name during the month leading up to the celebration. This campaign significantly boosted brand awareness and increased conversion metrics for that period.

Result

Step: 01

Increased Lead Generation

Successfully generated high-quality leads through targeted campaigns on Meta & Google Ads.

Step: 02

Enhanced Brand Awareness

The Women's Day campaign created a significant impact on brand awareness.

Step: 03

Higher Conversion Rates

The strategic approach led to improved conversion rates, particularly during the Women's Day campaign.

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