Kozmetyx TTL is an emerging skincare brand entering the market with a vision to provide high-quality, science-backed formulations that enhance natural beauty. Their product range includes serums, anti-tan creams, Kumkumadi oil, sunscreens, and scrubs, blending modern dermatology with traditional skincare wisdom. As a new brand, Kozmetyx TTL required a comprehensive digital strategy to establish its identity, attract customers, and compete in a saturated market.
Breaking into the competitive skincare industry posed several challenges for Kozmetyx TTL. As a completely new brand, they needed strong positioning and a clear identity to stand out in a crowded market. Without an existing online presence, the brand required a fully functional website, a well-defined social media strategy, and a robust e-commerce platform. Comprehensive market research was crucial to understand consumer behavior and refine their messaging. Additionally, driving visibility and engagement required an integrated digital marketing approach across multiple platforms, including website development, SEO, social media management, Amazon Ads, and Meta Ads.
Conducted in-depth research to identify the ideal audience profile, uncovering key pain points, behaviors, and preferences.
Leveraged findings from the audience insights to develop a tailored marketing plan, prioritizing engaging content, targeted advertising, and customized messaging.
We analyze top competitors on social media to learn what they’re doing right—and where we can do better
We identify Influencers who align with our brand values and can connect with our audience in an authentic way.
We research trending topics and keywords to generate engaging content ideas that boost visibility and connect with skincare seekers.
At Kozmetyx TTL, branding is more than just a logo—it’s about crafting a distinctive identity that resonates with customers. The newly designed monogram logo integrates a location mark within negative space, subtly reinforcing the brand’s purpose. This meticulous approach ensures that the brand identity reflects premium quality, trust, and approachability.
We managed KozmetyxTTL social media presence on Twitter, Facebook, Instagram, focusing on reaching and engaging a wider audience. By analyzing performance data, we developed strategies that tailored content to each platform’s strengths.
Our approach included optimizing posting times and content types to maximize impact. As a result, we successfully increased engagement, grew their follower base, and helped KozmetyxTTL connect with more people, driving their brand forward.
Targeted Ad Campaigns – Implemented high-impact campaigns on Meta to drive brand awareness and conversions.
Optimized product listings and launched strategic Amazon Ads to enhance discoverability and sales.
Deployed retargeting campaigns to re-engage potential customers and improve conversion rates.
In just 2.5 months, KozmetyxTTL reached over 8 million people, gained 12.21 million impressions, and drove 71,000+ link clicks.
